Invigorated Water: Brand & Product Development

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As lead creative director for Invigorated Water, we delivered comprehensive brand development and product launch services in the water filtration market. From creating the brand identity to managing product prototyping and manufacturing relationships, we reduced development time by 30% while ensuring seamless communication between design and production teams. The project demonstrated our expertise in delivering market-ready products that balance creative excellence with manufacturing efficiency.

Project Overview

Invigorated Water needed a complete brand identity and product development strategy to establish itself in the competitive water filtration market. My involvement spanned from initial brand conception through to product manufacturing, combining creative direction with practical manufacturing expertise.

Client Challenge

  • Launch a new brand in the water filtration industry
  • Develop market-ready products with manufacturing partners
  • Create a cohesive brand identity across all touchpoints
  • Establish efficient communication channels with manufacturing facilities
  • Design packaging that balances aesthetics with manufacturing requirements

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The Solution

Brand Development

  • Created a distinctive logo design that communicated water purity and innovation
  • Developed a comprehensive brand identity system
  • Established brand guidelines for consistent application across all materials

Manufacturing & Product Development

  • Collaborated directly with production facilities to ensure design feasibility
  • Communicated technical specifications for manufacturers

Marketing & Packaging

  • Designed product packaging optimized for appeal and efficiency
  • Created comprehensive product catalogs highlighting technical specifications
  • Developed digital advertising materials that showcased product features
  • Designed trade show creatives and marketing collateral

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Results

  • Successful launch of multiple product lines
  • Streamlined manufacturing processes through effective communication
  • Consistent brand presence across all marketing channels
  • Efficient product development pipeline from concept to manufacture

Key Achievements

  • Established reliable communication channels with manufacturing partners
  • Created a scalable brand identity system
  • Developed manufacturing-optimized packaging designs that reduced production costs
  • Successfully launched multiple product variations

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