Meghan's mission is to empower individuals to embrace a healthy and sustainable lifestyle through expert guidance in fitness, nutrition, and mindful living. By partnering with a branding agency like Motus, Meghan sought to develop an impactful and cohesive brand identity for her personal training business, "Take Off With Meg."
We delivered a comprehensive package that included:
• A modern and meaningful logo inspired by air-travel elements, reflecting Meghan's vision for the brand
• A strategic color palette featuring bright blue hues representing the sky, creating a visually appealing and consistent brand identity
• A carefully crafted website with approachable fonts and user-friendly navigation, providing an engaging online experience for visitors
• Designs for Meghan's online personalized workout program, ensuring consistency across all digital platforms and enhancing brand recognition
The branding transformation led to several significant impacts:
• Establishing stronger credibility, trust, and recognition for Meghan's business among her target audience
• Enhancing the overall client experience and fostering long-term relationships with customers who resonate with the brand’s values and mission
• Facilitating expansion plans by attracting like-minded personal trainers who share Meghan's vision and ensuring consistent branding across various services
Meghan's primary objective is to expand and elevate the brand, empowering more individuals in achieving healthier and sustainable lifestyles. Her mission addresses the growing demand for holistic approaches to wellness, considering health, environmental sustainability, and quality of life. By focusing on sustainability and promoting locally-sourced produce, Meghan aims to demonstrate the positive impact of healthy living on both individuals and the planet.
In this journey, various obstacles have arised:
• Differentiating the business in the highly competitive wellness industry, where numerous personal trainers and coaches offer similar services
• Promoting sustainable practices within her business, requiring extensive research, overcoming potential resistance from clients, and staying informed on environmentally-conscious consumption practices
• Building a cohesive team of personal trainers who genuinely share Meghan's vision and maintaining service quality during rapid business expansion
The Motus team tackled these concerns by providing the following services:
By delving deep into Meghan's vision, values, and unique selling propositions (USPs), we developed a distinct and cohesive brand identity that sets "Take Off With Meg" apart from competitors:
• Air-Travel Inspired Logo: an eye-catching logo inspired by air-travel elements, capturing the essence of Meghan's brand and attracting attention from her target audience
• Bright Blue Color Palette: The strategic use of bright blue hues in the color palette evoked the vast sky, representing freedom, inspiration, and the transformative journey that the brand’s clients embark upon
• Tailored Website Designs: We designed a professional website with a user-friendly interface, captivating visuals, and engaging content to resonate with Meghan's target audience. The website served as a central hub for clients to learn about her services, access resources, and connect with Meghan
Recognizing Meghan's focus on sustainability, we strategically incorporated this aspect into her brand identity and communication materials. By portraying a clear commitment to environmentally-conscious practices, we showcased how "Take Off With Meg" prioritizes both individual well-being and eco-friendly values in their services:
• Environmental Messaging: We incorporated messaging throughout Meghan's branding that emphasized the importance of sustainability, locally-sourced produce, and environmentally-conscious choices, aligning with her mission of promoting healthful living and positive impact on the planet
• Visual Elements: The brand identity and communication materials featured elements such as eco-friendly icons, nature-inspired imagery, and sustainability symbols, reinforcing Meghan's dedication to responsible practices
To ensure consistency and brand recognition across all digital platforms, we provided artwork for Meghan's online personalized program. This cohesive branding enhanced recognition of "Take Off With Meg" among clients and partners, creating a sense of continuity and professionalism. By reflecting Meghan's bespoke service offerings, the artwork visually communicated the value and uniqueness of her program.